ECCO International study reveals that Indian CEO’s are social media shy

Special Correspondent (Delhi): Most of the companies’ Chief Executive Officers (CEOs) remain inaccessible to customers on social media relative to their peers in the United States and Europe. Apple’s Tim Cook is ahead on Twitter and Microsoft Satya Nadella leads on LinkedIn.

According to an Ecco International study which looked at the largest company by the capitalization of the market in 21 countries worldwide, 58% of the global CEOs are active on LinkedIn and 20% of CEO from India. This is 17% worldwide and just 10% of India.

Leading CEOs

Uday Kotak, CEO at Kotak Mahindra Bank having nearly one million followers on Twitter, leads the social media. Anand Mahindra, chairman of Mahindra Group has 7.2 Million followers on Twitter had not figured in this list. Specifying the reason, the spokesperson for the ECCO network said that the study covered the firms according to their market capitalization, so Mr. Mahindra was not included in the study. The most active CEOs on social media are in France followed by in Denmark. Netherland and Australia shared the third position.

Despite having the fifth rank regarding presence on social media, CEOs in the U.S. had far the most followers, according to a similar study in 2017.

Apple’s CEO is on the top with more than 11 million followers on Twitter that is 120% over 2017. Microsoft’s CEO Satya Nadella grows 130% on LinkedIn as compared in 2017.

CEO of Telefonica, Spain Jose Maria Alvarez-Pallete posted 36,000 tweets since 2010. She posts an average of 10 posts per week and become the most active CEO on Twitter.

“More and more CEOs are active worldwide on the LinkedIn career network and in almost all countries Most CEOs continue to shy away from communication on Twitter, as the language is often more pointed on this platform and hence the risk of backlash from consumers is significantly higher.” “With LinkedIn, this risk is lower and [so], more CEOs are recognizing opportunities on this channel,” said the assistant vice president of ECCO, India, Bhavya Doshi.