Special Correspondent (Mumbai): Sonakshi Sinha to judge a digital fashion reality show. Actress Sonakshi Sinha will be judging a digital fashion reality show “Myntra Fashion Superstar” and says the show wants people to embrace fashion and not be intimidated by it.
As a judge, Sonakshi will be on the lookout for “fashionable men and women who create their own styles and not just replicate stuff off the runway”.
Fashion influencer hunt titled “Myntra Fashion Superstar” is created by The Zoom Studios, the original content arm of Zoom, and Myntra have collaboration. The show is slated to go live in September across The Zoom Studios and Myntra’s social media platforms.
Sonakshi told IANS over an email, “If anything is a true representation of one’s personality — it is fashion. I have always been drawn towards it because there is something exciting happening in this space all the time,”
“Through the show, we want people to be inspired to embrace fashion and not be intimidated by it,” she added.
Sonakshi also speaks about her judgment criteria, “Confidence is another parameter that would be high on my judgment radar because I believe good fashion stems from great confidence. Influencers who are fun and vivacious are a big personal tick for me because that reflect massively on your style.”
The actress, who is looking forward to the release of “Khandaani Shafakhana” added “I’ll also be looking for breakthrough styles put together… something that one hasn’t encountered before. So basically surprise me, make me smile, leave me in awe and your unique style and most importantly be true to yourself…and you have my vote.”
“Fashion intrigues and excites me at the same time. From being a fashion graduate to a judge on ‘Myntra Fashion Superstar’, it has been a journey of constant evolution and constant learning,” she said.
Sonakshi started her career as a costume designer and now she is judging a show about fashion. She says it has been a “constant evolution”.